The Future of Search, Live in London.

​The search landscape is being rewritten by AI.

​By 2028, over 50% of searches will begin inside large language models

​As platforms like ChatGPT, Perplexity, and Gemini redefine discovery, marketers need a new playbook for visibility, influence, and reach.

​AEO Events is a monthly breakfast series by for marketing leaders navigating this shift. Each session brings together top minds in LLM Optimization, including the talks directly from the LLM companies.

​The event is hosted by Sal Mohammed, founder of AEO agency LangSync and the EMEA Lead for Xoogler, where he supports over 15,000 Ex Google and Deepmind professionals and digital marketing platform Diginius, Microsoft's Global Bing Channel Partner of the Year.

What to Expect:

  • An eclectic room of AI engineers, SEOs, product leads, and search founders

  • Zero panels with filler. Every session crafted for value and velocity.

  • Pop-up moments, live prompt labs, and model behavior breakouts.

Who we are

Who we are

Who we are

Built for the
Future of AI Search

AEO Events is a community for the builders, strategists, and thinkers pushing the boundaries of large language model optimization, AI-first discovery, and intelligent retrieval.

We bring together developers, growth leads, SEOs, researchers, and founders working at the intersection of search, prompts, vector embeddings, and LLM alignment. From cutting-edge product teams to independent experimenters, we exist to advance visibility in the age of generative AI.

Whether you're fine-tuning a retrieval stack, decoding SGE behavior, optimizing for Perplexity, or building LLM-aware products, AEO LDN helps you connect, validate, and level up your next move.

Our mission:

  • To accelerate meaningful collaboration in the AI search ecosystem and make LLM-native visibility a shared advantage.

Every month, we host different types of events for our marketing leaders.

Talks

Learn

Talks

Learn

Talks

Learn

Connect

Get inspired

Connect

Get inspired

Connect

Get inspired

Workshops

Learn

Workshops

Learn

Workshops

Learn

Insights

Get educated

Insights

Get educated

Insights

Get educated

Stay tuned, new events are coming soon.

Stay tuned, new events are coming soon.

Stay tuned, new events are coming soon.

London

New York

San Francisco

London

New York

San Francisco

London

New York

San Francisco

We’ve Gone Global!

From London to San Francisco to New York, AEO is connecting marketers, founders, and innovators at the forefront of AI-powered discovery.

Our Community

Nobody navigates LLM visibility alone and you shouldn’t either. AEO Events is where RAG engineers, prompt tacticians, search growth pros, and AI-native product teams co-create the future of discoverability.

+1450
+1450
Members
Members
+0
+0
Events a year
Events a year
+150
+150
Resources & Talks
Resources & Talks

Network

Expand your circle with the people pushing the edge of AI search. From prompt engineers and ML leads to vector-first product thinkers, LLMO LDN connects the real builders behind today's most innovative retrieval and ranking systems.

Grow

Sharpen your AEO edge through deep-dive sessions on search architecture, AI visibility, and language model behavior.
Walk away with actionable tactics, not just inspiration, from those actively shaping SGE, RAG, and generative search.

Learn

Explore hands-on techniques in prompt design, vector optimization, and retrievability testing.
Access exclusive talks, field-tested frameworks, and tactical case studies from the front lines of AI-first discoverability.

Network

Expand your circle with the people pushing the edge of AI search. From prompt engineers and ML leads to vector-first product thinkers, LLMO LDN connects the real builders behind today's most innovative retrieval and ranking systems.

Grow

Learn

Network

Expand your circle with the people pushing the edge of AI search. From prompt engineers and ML leads to vector-first product thinkers, LLMO LDN connects the real builders behind today's most innovative retrieval and ranking systems.

Grow

Learn

Executive Council

We have a 30 member steering council featuring
some of the most reputable names in the industry.

Members

Presented by

A huge thank you to the organisers who make AEO LDN possible.